AT&T
Tribeca Film Festival attendees became stars of their own stories with our AI-driven movie poster creator.

AT&T Story View

NYC Tribeca Film Festival 2023

Roles

Design

Development

Onsite Support

Technologies

Stable Diffusion

ChatGPT

project overview
bringing the love of cinEMa to the tribeca film festival
With the power of Stable Diffusion, ChatGPT, and a custom iPad interface, users could snap a photo, enter a few theme details, then AI would take over to create a unique movie poster, completely reimagining the original photo. The final result was then texted to participants for sharing on social media, while simultaneously being displayed on a larger screen. We love the ideas where creativity and technology meet. This is what we live for.
AT&T
AT&T
AT&T

we brought the creativity to the lounge

Our AI installation played a pivotal part in the AT&T Untold Stories Lounge, a festival destination that provided a relaxing gathering place for attendees to pitch film ideas, listen to speakers, and create a wild AI-driven movie poster.

User Experience

Throughout the development of this concept, simplicity was our guiding principle. Our aim was to ensure that participants easily grasped the tasks assigned to them and intuitively navigated the required steps to achieve an entertaining end-result.

Technology

The web-based application utilized Stable Diffusion and ChatGPT as tools to generate the unique movie posters based on user inputs. We were able to provide the AI with crucial details for crafting the desired outcome, making the process of adding these details effortless.

The Results
Hundreds of posters were created over the course of the weekend, with many people returning to create even more posters.